TYPE OF ENGAGEMENT.
PROJECT DESCRIPTION.
Client's Project (Ongoing)
Feb 2023 to May 2023
TD Bank has a new innovation store that opened on Walnut Street six months ago. The space has been designed to support a range of activities, including facilitating meetings, conducting research, and prototyping new technologies. Given its location amongst Penn buildings, there is an opportunity to do more to engage the local community, specifically students. This project would involve getting to know the space and spending time connecting with students to understand how they might leverage the space for their needs while building a relationship with the bank.
SKILLS & TOOLS.
MY ROLE.
UX Research, Strategic Design, Experience Design
Adobe Illustrator, Photoshop, CAD, Miro, Laser Cut
Conducted qualitative and quantitative interviews with 20+ students and set up 3 user testing sections to help develop the workshop, and use the Penn student community to activate the space.
Crafted a new corporate conceptual and visual language for the bank to leverage their innovation space to support a range of activities, including facilitating meetings, conducting research, prototyping new technologies, and campus recruiting events.
Provide short and long term activations that optimize TD banks talent acquisition goals.
TEAM.
SOLUTIONS.
Kevin Suryadharma, Khushbu Mehta, Erol Searfoss, and Myself
Developed a series of actionable recommendations (visuals, events, products, and space arrangement) to be implemented in the TD Workshop.
UNDERSTANDING THE PROBLEM.
INSIGHTS & HOW MIGHT WE?
MARKET RESEARCH.
USER TESTING JOB SEARCH JOURNEY .
IDEATIONS.
SCOPE OF IDEAS & IMPLEMENTATIONS.
SOLUTIONS & STRATEGIES.
USER TESTING: CO-DESIGN WITH STUDENTS.
Storefront Redesign
Swag Product Prototype
USER TESTING: ONBOARDING PROTOTYPE.
Green Zone User-Testing in TD Workshop
SOLUTION: VISUAL STOREFRONT.
This outdoor activation to attract student who walk pass the TD workshop and welcome them into the workshop space.
Storefront Sketches
Final Prototype
SOLUTION: GREEN ZONE.
A permanently installed games to reinvigorate conversations and connections at TD Workshop.
SOLUTION: ONBOARD.
An activation for incoming new hires.
Plant kit
Welcome Package & Letter
PLANS FOR INPLEMENTATION.
Details for Puppies Networking Event and TDesign Challenge are in the Final Presentation Deck.
IMPROVED JOURNEY MAP.
We are hopeful that by implementing our recommended solutions, TD could elevate the pain point job searching experience by many students.
