TYPE OF ENGAGEMENT.
PROJECT DESCRIPTION.
Personal Project
Duration: 3 Weeks
As the Strawberry Music Festival has different them in each year. This is kinetic typography project to develop a new brand system for the Strawberry Music Festival.
TOOLS.
MY ROLE.
After Effect
Adobe Illustrator
Photoshop
“Strawberry Music Festival” is a music festival brand in China. It is founded by the domestic music label Modern Sky after the “Modern Sky Music Festival” in 2009. "Strawberry Music Festival” has the characteristics of spring, vitality, creativity, modern style, and playfulness, which makes it popular among young people.
As the founder mentioned, “Strawberry” is not only a kind of fruit but also means an attitude to life. It represents the full enjoyment of music and life, a spring festival for everyone, and a new definition of entertainment.
BRAND ANALYSIS.
BRAINSTORMING AND SKETCH.
TYPOGRAPHY.
Display Typeface: Observation
江城圆体 English Typeface
WORD MARK DESIGN.
ANIMATED POSTERS.
STAGE SCREEN DESIGN.
MUSIC REEL.